Case Studies…. I’m a business person, why would I need one??

With the electronic age we live in, both B2B and B2C businesses face the same issues in gaining client confidence.

Whenever a potential client comes onto a website, we have only a few seconds to a few minutes to try to gain his attention and share our product or service. Within that time we will either gain a client, alienate a client, or just postpone a potential business transaction.

Unless our potential clients have heard about us through mutual acquaintances or other types of contacts, there will be a natural sense of wonder.

I wonder if this business is legit.

I wonder if this business is ethical and will do what they say they’ll do.

I wonder if I should spend my hard earned money elsewhere.

Enter the case study. This amazing tool is also like a testimonial but is much more.

Where a testimonial is a short declaration of a client’s satisfaction, the case study will give the potential client a much deeper explanation of the problem, what the person or business in the case study experienced, how the business addressed the situation to the satisfaction of the client.

Another name for the case study is “success story”.

As you look at your clients’ success stories, try to think of what you as a business person would hope customers would pick up on.

Is it your service?

How about your intuitiveness or that second sense that guides you to the heart of the problem?

Maybe it is your tenacious spirit that just will not allow your team to give up until the need is met.

Case studies are more valuable than ever. Whatever money your business invests in this tool will be money well spent.

Let’s talk about getting your case studies up and available to your potential clients

Contact me today!


Identifying the Gap..

One of my favorite things to say to my kids is “successful people don’t know everything, they just are willing to surround themselves with those that do”.

So many times we limit ourselves because we don’t have enough degrees or the right degree. Other times, we don’t know enough about whatever subject we embarking on. Yet, in all reality, those who are really successful really aren’t successful because of these things.

Their success comes from stepping out. Getting their feet wet. Testing the waters. Being willing to learn new things.

I know I am preaching to the choir.

You as a business owner already know this.

You took that plunge and got your feet wet and , well, yeah, when you think about it, yeah, you are really successful.

But you know something is missing. You know your company can help meet the needs of so many others.

You just haven’t been able to reach them and you just can’t put your finger on it…

We all know that if a business doesn’t get the word out about their product or service, then the money won’t come in. If the money doesn’t come in,… well, let’s not think of that.

While many entities are demanding your funds, that little pouch of marketing money you have stashed away can be a real valuable tool as you seek to reach more of those clients that haven’t yet found you.

Well as your copywriter, I am here to help you fill in the gap.

We need to look at a few things that may give us the key to those gaps in marketing and find out what is lacking.

In this blog, I want to put some things out there in way of a list. We will want to look at a few things to consider, but I want you to know that I am not going to talk about them in this blog. We will touch on them in upcoming blogs, so you will want to come back. Right now, I am just going to put them out there.

The areas we will look at are these:

*Voice… who are you talking to? Who is your target audience?

*Presentation… am I preparing my marketing tools to meet that audience?

*Delivery… why aren’t these prospects not seeing my marketing attempts? If I’m using twitter, are they on Facebook? Where are they hanging out?

And, yes, there are others, but let’s start basic. Three is a good number.

As a busy business owner or department head, these things are sometimes put on the back burner. Let’s be realistic. You have a lot of work on your plate, so “Enter” me, your copywriter. My job is to free you up so that you can get your product or service ready. Leave the writing to me and I’ll help you get the word out. Together we can find those gaps and close them up quick.

Send me a message or give me a call. Let’s get started

Skyrocket Your Sales Through Email Marketing

Is that really possible? Aren’t emails obsolete? Do people really read their emails? Well, let’s see the statistics.

The DMA (the Direct Marketing Association) reported that marketers made between $38 and $40 for each $1 they invested in emails. Along the same lines, Experian found that email marketing brought a $44.25 rper dollar return on their email marketing.

I don’t know about you, but that sounds like a pretty healthy ROI!

As we look further, the Campaign Monitor is quoted that “Email marketing is more powerful than it’s ever been. The past decade was the most exciting decade for marketers… and it’s getting better.”

74% of companies have reported that email marketing brings their highest income and right around the same number say they use this tool as their main marketing strategy.

So to be certain these are not just any emails. The emails we are talking about are well prepared, thought out, email campaigns. Email campaigns that copywriters prepare for success.

So, what are you waiting for? Have you aligned yourself for success? REady to get your sales skyrocketing? Let’s get your next email marketing campaign up and ready to work for you. At Cindy Rodriguez Copywriting, we are prepared.

Blogging 101

Sometimes it is better to wait to start something until it has been properly prepared. Blogs for instance.

Blogs are one of many ways to give great tips to your clients, but if you start it, you want to continue it. So think it through.

Most business people (and most people in general) are getting information thrown at them from all directions, so if a blog doesn’t look well prepared, is too lengthy, or it takes too long to get to the point, potential blog followers just won’t keep you on their follow lists.

If you are thinking of starting up your own blog, make sure to take into consideration a few tips:

  1. Be sure once you start you blog, you keep it up. There is nothing like a follower seeking out an update and just not getting it. Set your schedule, weekly, biweekly, monthly, but whatever you choose, and make it consistent.
  2. Before you go public, be sure to have several posts (at least five) ready to publish. That way it doesn’t look too bare or new and discourage followers.
  3. When you make a post, be sure to think of who you are speaking to, and, well, speak to them. Always have your follower in mind and keep them in your in the conversation.
  4. Have fun with it. People can usually tell when the writer is enjoying their work. It comes through. Make sure you keep it enjoyable.
  5. If you are considering blogging and it is totally new to you, learn what you can, but don’t delay too long, get out there and do it.

Remember, you do not have to go it on your own. Blogging is a valuable business tool. Copywriters are ready and able to help with this, so let me know if you need any assistance in getting it set up or even maintaining it. You just may see some new heights in your business success.

Responding to Current Circumstances

Today we are in the middle of a Pandemic and Social Unrest. Our children, youth and young adults are in the middle of summer, but not sure when they will be going back to school. People have been wondering when they will be going back to work.

If you have had the chance to go out into your business districts, you will have seen almost all stores closed except a few different types such as grocery stores, drive through and carry out restaurants, gas stations and home improvement stores. All across the country as people are forced to stay home, but one type is booming. That would be the home improvement stores.

People are home, they see all the flaws of their home, they dream of fixing them and they run out to grab the stuff needed to complete a project.

If you find yourself with a little time on your hand at your business, you will want to take advantage and see what kind of “home improvements” you can do to that “Home” page on your website, facebook page, or other media page.

Along those same lines, it is a great time for businesses to review their marketing campaigns. Since work has slowed down, communication to your prospective clients does not need to. Actually it is better to amp up your communication.

Copywriters are here to help business owners review their current plans, address needed change and implement those changes. Let Cindy Rodriguez Copywriting take a look and get your business up to date. Don’t leave the improvements just for the “home”.

Who is Cindy Rodriguez

So, as I begin on my blogging journey I would like to share a little about myself. Wife of 30 years to a man I really enjoy, I am so excited to say that I have three wonderful children and four amazing grandchildren. They are the reason I do what I do.

Originally from Wisconsin, I met my husband and eventually moved to the western Chicago Suburbs. I love the city and all of the variety around me. The village we live in is very quaint and enjoyable. It boasts one of the best area festivals each July, the Sugar Grove Corn Boil, with great bands, fun activities, corn (of course), and incredible fireworks.

My married name is Mexican-American, but I am actually Swiss, Bohemian and Portuguese. I love my heritage and the heritage of my husband’s family, and I thoroughly enjoy hearing about people’s backgrounds.

Background is so important. It helps you understand where a person comes from and imagine where he is going. For me, it gives a strong base to start writing for my clients.

If you are getting ready to hire your copywriter, be sure to have your background ready. Having a strong foundation of information, will help him or her (or me?) give your business the visibility it needs.

My Best, Cindy 🙂

Stoking Your Website’s Fire

You remember how excited you were when you launched your company’s website. It was hot. On fire.

The excitement you had when you envisioned the hoards of viewers as they entered your world. And that is what happened.

But what about today? Is the excitement still there? Do your viewers get that extra push to action or are they spending less and less time visiting you?

What could it be that you need to stoke that fire and get your website heated up?

Website Auditing may be what you need. Looking at the different aspects that really motivate action on the part of your clients is what it is all about. Even colors could be outdated and capable of pushing clients away rather than drawing them in.

Finding the changes that will help liven up your website, then either letting you take care of the changes or actually taking care of the changes for you. Website auditing… keep it in mind.